Details

The Dubai Run and Dubai Ride are flagship events of the extremely popular Dubai 30×30 Fitness Challenge, an initiative of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to empower the residents of Dubai to be active for 30 minutes of each day for 30 days.

The Dubai Run was attended by 146,000 people in 2021 with the Dubai Ride attracting in excess of 33,000 participants. Both events closed a large section of the Sheikh Zayed Road and Sheikh Mohammad Bin Rashid Boulevard turning them into giant running and cycling tracks.

This event was the largest in the Middle East at the time, since the onset of the COVID-19 pandemic.

Scope of Work

JAM took charge of full event safety, crowd management and JOC set up and control:

• Provided a team of 45+ event safety and crowd managers.
• JOC management across all events.
• Full JOC set up, operations and delivery.
• Full event safety and crowd management planning and delivery for all phases.
• Liaison with all stakeholders including Police, RTA, Dubai Ambulance, Dubai Metro, Event Security Council, Emaar and DWTC to ensure the safety of every participant at both events.
• Master planning of zone control across the entire site.
• Crisis and emergency management planning with training for all key stakeholders and event teams, including tabletop exercises.
• Two months of master planning for the arrival, pre-event holding areas, finish and departure of up to 146,000 participants for the Dubai Run.